"Marketing's job is to convert societal needs into profitable opportunities."

The success of a company depends on an efficient distribution of its products or services. The company must identify its potential customers, estimate the demand, and then optimally meet this demand. It is a complex process that needs a clear strategy to make the business profitable.

We understand the complexities of marketing, and we use our expertise and experience to solve your marketing problems. We use elaborate techniques to evaluate consumer attitude, estimate present and future demand, and formulate a strategy for a sustained growth that helps the company gain the maximum market share.

MARKETING PLAN FOR THE BUSINESS [Contents]

Carefully designing this portion of your business plan will enable you to respond appropriately to business conditions and opportunities. We analyze the crucial elements that justify the business mission of the company. A company produces and sells its products in a market using distribution channels. We support our analysis of the following elements with proposals and help you implement them:

• The Market(s) of the company
• The Products of the company
• Pricing system of the company
• Positioning of the company
• Distribution channels of the company
• Advertising, Promotion, and Publicity of the company
• Sales Force of the company
• Present Demand Estimate and Forecast of the company

MARKETING STRATEGIES FOR THE BUSINESS [Contents]

As you are competing with other firms, you must develop a sound business strategy in order to "survive", grow, and catch the maximum market share. To each type of product market, you must develop strategies to compete effectively and satisfy the needs and wants of your customers. But before you compete, you must have a competitive advantage!

• What should you do when you are competing in a declining market, or a new market where you are facing a harsh competition?
• How would you develop your market so as to prevent competitors from entering this market?
• How can you develop a competitive advantage in your business?
• How would you elaborate a business growth strategy?
• How would you elaborate a differentiation strategy?

Following the analysis of your market, we elaborate for you the appropriate strategies with feasible alternatives.

IMPLEMENTING, STRUCTURING, AND AUDITING THE MARKETING FUNCTION IN A COMPANY [Contents]

The Marketing function is new to most companies, particularly African companies. We help you to implement and organize a marketing department or function. We determine the tools this department needs to provide you with information you need for a strategic market management. If the department already exists in your company, we audit it to show you its efficiency.
We help you implement, and audit the following:

• The Formal Structure of the department
• The Interface with other departments
• The Information System
• The Planning System
• The Control System
• New-product or Existing-product Development System.
• Building for Customer Satisfaction through Sales Force training.

COMPREHENSIVE MARKETING ENVIRONMENT AUDIT [Contents]

We perform internal and external analyses of the elements of the marketing environment of the company. New developments in these elements are also examined.

• Market analysis
• Product analysis
• Customer analysis
• Distribution channels analysis
• Competitors analysis
• Suppliers analysis
• Facilitators and other Service Providers analysis
• New Developments in the technology used by the company
• Political Environment analysis
• Demographic Environment analysis
• Economic Environment analysis
• Cultural environment analysis
• Natural Resources or Raw Materials analysis.